Nissan Magnite Booking Crosses 5000 Units

The Nissan Magnite was launched on the 2nd of December and is expected to challenge rival sub-compact SUVs with Pricing, features and space as it's Trump cards. In just 5 days, the newest compact SUV has received 5,000 bookings, apart from over 50,000 enquiries. This is no mean feat given the meagre number of dealerships in India. 

The Nissan Magnite was launched with an introductory starting price of Rs 4.99 lakh (ex-showroom) for the entry-level variant. However, 60% of the bookings are for the top XV and XV premium variants.

This introductory pricing though is valid till December 31 only, after which the entry-level XE variant will be priced at Rs 5.59 lakh (ex-showroom).

The Magnite offers a whole lot of features and creature comforts; with all Variants excluding the entry-level XE being available with two engine options including a turbo engine and a CVT transmission option. The top-of-the-line XV Premium is loaded with features such as 360-degree monitor, Digital instrument cluster, rear AC vents, 16” alloys, all-LED lamps, etc. The XV premium is also available with a Dual Tone roof option which makes the topmost CVT version available for Rs 9.59 lakh (ex-showroom).

The Magnite offers a spacious cabin with comforts like rear-seat armrest available from the Turbo XL Variant itself. The entry-level XE variant offers quite a list of standard features including all power windows, Rear wiper, washer, defogger, 16” wheels and fabric padding on the doors.

All Variants are available with a 1.0L naturally aspirated 3 cylinder petrol engine which produces 72PS of Max Power through a 5-speed manual gearbox. However, the 100PS turbo petrol engine is available only from the XL Variant onwards. All turbo variants get ESP, traction control, Hill holds assist and Hydraulic brake assist as standard. The turbo variants also can be had with the Xtronic CVT automatic gearbox.

Nissan is also offering a Tech Pack for an additional Rs 38,698 on the XV and XV premium Variants. The Tech Pack includes more features like an air purifier, puddle lamps, ambient light, wireless car charging, premium JBL speakers and LED scuff plates.

NISSAN India is not only targeting the CSUV segment with the Magnite; The non-turbo variants are aimed at the hatchback segment buyers who would want additional space, comfort and SUV appeal. For sure the Magnite will be a great success and will help rebuild the image of the almost forgotten Japanese car market in India. However, Nissan will have to put more effort to expand its sales and post-sales network, which is essentially the key to gain the trust of customers.