Tata Altroz takes a dig at New i20 and Hyundai Responded Back Cleverly!

Rivalry can be quite fun for the spectators. It's even more fun when big brands take a dig at their rivals in a direct manner. Tata motors has released an ad for their Altroz premium hatchback based on the Halloween theme, which takes a dig at the soon to be launched Hyundai i20. 

            Tata Motors have been running an all new 2020 Halloween Campaign using their cars. However, one particular ad with the Altroz directly takes a hit on the upcoming rival, 2020 Hyundai i20. This short video has a caption too, “You Can I the Trick 20 Times , but it’s the treat that you fall for” which is directly mentions the upcoming i20. The car is even wrapped in the video to show that it is yet to be launched. In simple terms, they are referring to the i20 as a trick with loads of features and the Altroz as a treat. Hyundai i20 is all set to become the most feature loaded car in the segment once launched next week in India. 

         Hyundai has also responded to this ad from Tata with a short video along with the caption, “The darkness has found a new treat. This is no trick. The all-new i20 is all set to treat you with its sleek style and thrilling performance. Stay tuned.”

The 2020 Hyundai i20 will be launched in India on 5th November, 2020. Bookings for the new premium hatchback have already commenced in India and a considerable amount of details of the new i20 are already out on the internet. It will be loaded with features and compete against the Tata Altroz with two petrol engines and one diesel engine. The Altroz is a strong product too, with best in class safety credentials and handling. It remains to be seen how both the hatchbacks perform in real world, as well as in terms of sales.