What's so special about Ford cars in India?

And then there are people who adore their cars, love them and live with them. People who love driving their machines. People who call themselves automobile enthusiasts, car lovers, petrolheads, etc.

Enthusiasts as we know are an endangered species today because very often, challenges and responsibilities in life ensure we leave aside our passion for short or long periods of time. The RPM needle doesn't go past the half mark. Fuel economy suddenly becomes the most important factor to consider in a car. Comfy suspension replaces the sporty suspension. That fun to drive factor is replaced by a dead, light and lifeless steering wheel. Life, then as we know gets dreary and lifeless.

But does it really have to be that way? Does life always have to go in that direction? Or is there a way where can have a bite from both worlds and maintain equilibrium? Of course, you still can’t expect good mileage if you rev it too much. But still, we think there's still hope for people like us. A way where we could maintain a fine balance between fun and responsibility. A balance between passion and practicality.

Often, we find this balance in cars from Ford. Of course not all of them from the fleet have this speciality where you get two things for the price of one. But mostly, they do have the capability to bring a smile on your face every time you take those cars out for a drive.

Ford Ecosport, Ford Fiesta, Ford Figo, Ford Freestyle. They've all been around us for a pretty long time. We’ve seen them evolve with us (except the Freestyle) but most importantly, what has stayed in this process of evolution is a communicative steering wheel that lets you feel every crack on the road, a suspension setup that offers decent comfort and enough stiffness to handle those curves. Horsepower figures are usually just enough to take you back by surprise and yet, there’s enough fuel left to do a last minute road trip.

This fusion of both worlds creates such a blend that driving these machines indeed feels very special. Not only this, We’ve mostly seen that cars from Ford India often offer safety features like 6 airbags, ARP, TCS, etc to even cars like the Freestyle! That says a lot about what the brand really prioritises on. We haven’t even moved onto the service costs yet because we feel that would be off topic.

With so many different choices in the market today and in this ever ending race between manufacturers to be on the top, what is often left behind is the essence of driving. Sadly, items like large infotainment systems, sunroof, projector head lamps, etc are features that are considered a priority by consumers while cars that offer an excellent driving experience with other satisfactory features are being ignored. To petrol heads like us, this is a worrying trend indeed. It is easy to find cars that go fast and have all the latest features. But it is indeed difficult to find great cars today that offer a blend of both worlds. Enthusiastic drivers and drivers’ cars then, are indeed endangered species.