Sanitization and social distancing has become a mandatory process in the automotive industry, thanks to the on-going Covid 19 pandemic. All the cars are to be sanitized before delivery to the customer and the dealership must ensure that no other person gets access to the inside of the car other than the allotted customer. However, Tata Motors have gone a step further in this regard and started delivering its cars and SUVs in a unique plastic bubble known as Safety Bubble which is claimed to shield the car from bacteria and viruses even further.

This Safety Bubble procedure has been introduced under the “Sanitised by Tata Motors” initiative which was launched in August 2020 and also involves deep cleaning and sanitization of the vehicle along with measures to reduce direct physical contact. Tata motors will soon be introducing this Safety bubble at all it's dealerships to ensure uniform sanitization standards.

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Tata Motors, India’s leading automotive brand and the country’s #1 SUV brand by sales, today launched an all new #JET Edition for its line-up of successful mid to high SUVs. Commencing the festive season on a high note, this unique and luxurious line-up is inspired by ‘Business Jets’, which will appeal to a set of customers who love opulence and want to soar high in luxury. The #JET Edition takes indulgence to the next level by offering top of the line features along with an exclusive exterior and interior colour theme. This one-of-a-kind edition includes Tata Motors’ flagship 6/7-seater SUV

Speaking on the launch, Mr. Rajan Amba, Vice President, Sales, Marketing and Customer Care, Tata Motors Passenger Vehicles Ltd. said, “Over the last few years, Tata Motors has been striding ahead, consistently grabbing a sizeable market share in the industry on the back of a robust portfolio that sports eclectic design, provides a pleasurable & safe drive experience and impressive aftersales services. Our customers and auto experts have continuously appreciated our transformation into a world-class auto player, offering absolute consumer delight. Riding on our No. 1 SUV position and in line with our New Forever brand promise to keep our products refreshed, we are elated to introduce the brand new #JET Edition in our Safari, Harrier and Nexon portfolios, adding more cheer for customers this festive season.

 He further added, “The latest #JET Edition will be a compelling package of striking exteriors and inviting interiors, which is aimed at providing a unique and exquisite lifestyle to our customers. The #JET Edition will further build upon the ‘Go-Anywhere’ DNA of our true SUVs and add a quotient of ‘Go-Anywhere in Luxury’. I am confident that this new range with all its charisma will add to the fervour of our renowned and much loved SUV line-up.”

The #JET Edition in detail:

The new #JET Edition features an artful blend of class, grandeur and luxury to enhance the overall look and feel of the cars. Through this, Tata Motors is offering a seamless, comfortable, and uber-luxurious experience similar to a business class travel. The brand new #JET Edition will be available in a unique exterior colour – Starlight - a dual-tone combination of earthy bronze body and a platinum silver roof. Its Jet black alloy wheels and silver skid plates at the front and rear will enhance the exterior opulence of the car, giving it a premium and upmarket appeal. The interior in its luxurious dual-tone Oyster White & Granite black, truly resonates with the exclusivity of #JET Edition, bringing in the touch and feel of luxe. The techno-steel bronze finish mid-pad is the centre of attraction on the instrument panel along with the bronze accents on doors and floor consoles which elevate the overall ambience of the cars. #JET embroidery on the front headrests and deco stitching on the seats in a bronze thread, makes the car more thematic and a complete package of style, comfort and extravagance. 

Tata Harrier and Safari #JET Edition

Tata Motors’ premium and flagship SUV– the Harrier and Safari respectively will now sport an enhanced appeal with a dual-tone colour scheme that will enrich the overall appeal of these mighty SUVs. Both cars will now be equipped with advanced ESP safety functions such as Driver Doze off alert, Panic Brake alert, After Impact Braking. These features will be over and above the existing 14 safety functions. Additionally, the inclusion of a C type USB charger in all rows for both cars, Winged Comfort Head Restraints on the second row bench and captain seats (only in the Safari), Electronic parking brake in manual and automatic along with all 4 disc brakes ( new to the Harrier ), the Harrier and the Safari will now boast their most magnificent avatar. They will also include a Wireless Android Auto/ Apple Carplay, Air purifier and a Wireless charger. Adding to this magnificent and indulgent feel, the interiors are further elevated with the addition of elements such as the Tri- Arrow perforated Oyster White – Benecke-Kaliko leatherette seats, various exquisite Bronze inserts and an upmarket appeal.

Tata Nexon #JET Edition

In addition to all the features of the #JET range combined with the luxuries of the top end model like ventilated seats, electric sunroof with tilt function, air purifier with AQi display amongst others, the Nexon #JET Edition will also boast of a wireless charger.

A smaller engine it is for sure when compared to the big 1.6 unit. However, the 1.0L engine is not really a tortoise. Generating 110 PS and 175 NM of torque, power figures aren’t that bad for such a small engine. After all, the engine is of a Turbocharged Stratified Injection (TSI) type that offers all the power when you need it but otherwise remains fuel efficient as fuel efficiency claimed by Skoda is 18.24 KMPL.

Prices of the Skoda Rapid TSI start at 9.06 Lakhs and go all the way upto 14.72 Lakhs. Prices are Ex- showroom. Available in 5

For the kind of kit it offers for the price, the Rapid TSI competes with the Volkswagen Vento, Maruti Suzuki Ciaz, and Hyundai Verna. Though some cars like the Tata Nexon, Maruti Vitarra Brezza and Ford Ecosport are from a different segment, they could compete if buyers are not restricted to one segment since they are priced in a similar way.