Sudarshan Venu- Joint Managing Director of TVS Motor Company expressed that this acquisition is a big opportunity for TVS to scale globally and that this would help the company cater to the aspirations of discerning motorcycle customers. He also further stressed on the point that TVS
Motor Company would extend full support to Norton to regain its glory in the international motorcycle market space as Norton had been in the news for many wrong reasons like insufficient cash flow, an alleged fraud by Norton’s previous owner Stuart Garner who is still under investigation.
TVS Motor Company would jointly work with Norton Motorcycles to grow and expand further internationally in the coming years by leveraging Norton’s Supply Chain capabilities. But what would this mean for the Indian motorcycle market?
We think the scenario could be quite interesting as TVS has until now not had the expertise in producing cruiser motorcycles. But now though, things have changed. TVS could be eyeing on the cruiser motorcycle market space in India that Royal Enfield has dominated all these years. Norton’s experience with café racers and retro motorcycles, also their 650cc parallel twin engine platform could help TVS develop and manufacture affordable performance motorcycles that would compete with the Royal Enfield 650 Interceptor and the continental GT 650. Norton Motorcycles could also help TVS develop the Zeppelin, a cruiser that was showcased in the 2018 Auto Expo.
This acquisition of TVS could take it to many places in the international market. Here in India, we might just get access to many more exciting motorcycles. This partnership could turn out to be a great win- win situation for TVS- Norton and motorcycle enthusiasts.