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TVS – Norton Partnership. What’s new in the motorcycling scene?


TVS – Norton Partnership. What’s new in the motorcycling scene?

by admin | August 25, 2020


TVS Motors has surprisingly acquired Britain’s popular Norton Motorcycles for a cash deal of Rs. 153 Crores. TVS has acquired certain assets of Norton Motorcycles UK Limited through once of its overseas subsidiaries. Known for its classic motorcycles, Norton Motorcycles is one of Britain’s oldest motorcycle brands that was founded by James Lansdowne in 1898 in Birmingham.

Sudarshan Venu- Joint Managing Director of TVS Motor Company expressed that this acquisition is a big opportunity for TVS to scale globally and that this would help the company cater to the aspirations of discerning motorcycle customers. He also further stressed on the point that TVS

Motor Company would extend full support to Norton to regain its glory in the international motorcycle market space as Norton had been in the news for many wrong reasons like insufficient cash flow, an alleged fraud by Norton’s previous owner Stuart Garner who is still under investigation.
 

TVS Motor Company would jointly work with Norton Motorcycles to grow and expand further internationally in the coming years by leveraging Norton’s Supply Chain capabilities. But what would this mean for the Indian motorcycle market?

We think the scenario could be quite interesting as TVS has until now not had the expertise in producing cruiser motorcycles. But now though, things have changed. TVS could be eyeing on the cruiser motorcycle market space in India that Royal Enfield has dominated all these years. Norton’s experience with café racers and retro motorcycles, also their 650cc parallel twin engine platform could help TVS develop and manufacture affordable performance motorcycles that would compete with the Royal Enfield 650 Interceptor and the continental GT 650. Norton Motorcycles could also help TVS develop the Zeppelin, a cruiser that was showcased in the 2018 Auto Expo.

This acquisition of TVS could take it to many places in the international market. Here in India, we might just get access to many more exciting motorcycles. This partnership could turn out to be a great win- win situation for TVS- Norton and motorcycle enthusiasts.


Category
:      Motorcycle
TAGS
:      New Bike


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    Ford is currently developing an MPV for the Indian market jointly with Mahindra. Some new details have emerged online.

    The new Marazzo-based Ford MPV  is likely to be equipped with the same 2.2-litre Mhawk diesel engine, instead of a 1.5-litre unit. This new mid-size MPV will rival the Toyota Innova Crysta. it is also likely that this MPV will feature a 6 speed manual along with the 6-speed torque converter gearbox seen on the XUV500 and the Thar. A new 1.5L M-stallion turbo petrol engine is also expected.

    The new Ford MPV will have a completely different body design, with typical Ford

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    design language and Ford's DNA. It will also have a different interior, which will look similar to Ford’s other vehicles sold globally and will also feature 7/8 seating options. The new MPV will also feature Ford exclusive technology along with Ford’s Sync infotainment system, just like its other models. 

    Additionally, Ford and Mahindra are also currently working on a new B-segment SUV that is expected to be launched later next year.

    All these upcoming new Ford models will be designed by Mahindra-owned Pininfarina.

    On further news, the current-gen Ford EcoSport is also likely to get Mahindra’s 1.2-litre turbo-petrol engine.

    Stay tuned for further update and please follow us on WhatsApp , Instagram and YouTube


    The Ford EcoSport in Europe will soon be getting a new Active version with the growing popularity and positive customer feedback of the Active trim on models such as the Fiesta and Focus. Ford has confirmed the unveil of the off-road inspired EcoSport on the 6th of November. However now, images of this new version of the Ecosport compact Crossover have been leaked online.

    Going by these images, this new Active model features increased ground clearance, additional body cladding as well as some unique styling changes inside and out. These changes will give the compact crossover better rough road capability while

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    also improving the aesthetic appeal. The Active version also include new design (for Europe) 17” alloy wheels.

    The leaked images also reveal that the Ecosport Active will come with Active badging, tinted windows, contrast black roof and black plastic fender flares. Apart from exterior changes, the interior could also feature special branded seats, scuff plates. However the interior isn't revealed yet.

    The European Ford Ecosport offers AWD system as an option as well.

    Ford will also offer “convenient equipment packs” which group the most commonly selected options together. This reduces complexity and promises to give customers better value for money.

    Stay tuned for further updates on the Ford Ecosport Active.


    But what about hatchbacks? Well, they’re still in demand too and we think they still would be in the near future. After all, small, affordable and peppy cars are always good in have in congested cities. Speaking of small cars, the Kia Picanto has made quite a name since its launch a few years ago. Also known as ‘ Kia Morning’ in many countries, the Picanto is available in three engine options, funky colours and a few of the so called attractive features.

    Based on the Hyundai i10 platform internationally, the Picanto is quite similar in size to that of the

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    i10 making it look like one too, if you look closely from different angles. But that’s possible only if you have a keen eye. The 2020 avatar of the Picanto has many aesthetic changes made to it which make it a bit overwhelming for a small car.

    The front end gets a new chrome ‘Tiger Nose’ grille, LED projector headlamps, a redesigned bumper with a new place for the fog lights and bigger air dams. Overall, we think Kia has tried to make the Picanto look a bit aggressive but the front actually looks like there’s too much happening there all at the same time. A bit cramped of sorts.

    The rear and sides too don’t miss out on the 2020 updates. The rear bumper gets a diffuser, taillights are now LED and the alloy wheels get a new design. Yes, we know, it looks like it has fake exhausts. The look at the back is opposite from what’s happening in the front. There’s lots of space the designers could fill stuff in. Or not, perhaps.

    Speaking of the interior, most things looked the same as the earlier models except for a few additions that would make it a highly attractive package in India. A large eight- inch touch screen Infotainment System with UVO connectivity suite, automatic AC, push button start- stop, an electric sunroof, ventilated front seats and a semi digital instrument panel with a 4.2 inch multi- information display. As keen drivers, we liked the electric sunroof bit the most.

    Speaking of the heart of the matter, the Kia Picanto comes with three engine options- a 1.0 litre three cylinder naturally aspirated engine churning out 75 bhp and 95NM of torque, a four cylinder 1.2 litre engine making around 85 bhp and lastly, a 1.0 litre three cylinder turbo petrol engine producing 99 bhp. That’s a lot of choice for a small car! The three cylinder motors however get only a 5 speed manual gearbox whereas the four cylinder motor gets the option of a 4- speed automatic.

    Safety too isn’t compromised. It has what most modern small hatchbacks come with- seven airbags, ABS, EBD, reverse parking assist, and many other features which we may not see in India even if the car is launched soon. The seven airbags option is also a great start in terms of safety for a small car like the Picanto and we do hope to see it if at all the car is launched in India.

    Speaking of the Kia Picanto launch in India, Kia has expressed that it isn’t keen on entering the hatchback segment in India yet, especially when it is currently focussing on bringing the compact SUV Kia Sonet into India soon. But with times changing quickly, you may see the Picanto on Indian roads sooner than expected. Or, maybe not so soon. Well, only time will tell in case you’ve been waiting for this hatchback.